Advertise in Amherst: Founding Partner Spots Now Open
February 24, 2026
When we launched Amherst Now in 2025, we had one question: could a platform built specifically for Amherst serve this community better than a Facebook
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Introducing a new ‘Guides to Amherst’ section
February 16, 2026
Amherst Now launches a new Guides section to help residents, students, and business owners navigate real life in Amherst with clarity and local insight.
Why is the digital marketing agency behind Amherst Now changing its name?
January 4, 2026
Artist Dynamix, the Amherst-based digital marketing agency behind Amherst Now, Inc413, One Ads Local, and several other business and community websites across Western Massachusetts, is
Inside the purple: 5 photo essays that capture the real Amherst College
November 1, 2025
What really happens at Amherst College? It’s one of the top liberal arts colleges in the country; known for its academic rigor, its history, and
From Dragons to Death: The Coolest & Wildest Winter 2026 Classes at UMass Amherst
October 31, 2025
There are 270 classes being offered at UMass Amherst for its Winter 2026 session. The geeks here at Amherst Now looked through them, and we
9 websites to visit if you’re starting a business in the Amherst area
October 30, 2025
Starting a business in Amherst, or anywhere in the 413, comes with more than paperwork and planning. It’s also about finding your people, learning the
PHOTOS: AAPI Roundable Breakfast at UMass Amherst
October 22, 2025
Rep. Trăm Nguyễn speaks at the Western MA AAPI Business Roundtable & Breakfast at UMass Amherst on October 21. Held in the Cape Cod Lounge
10 easy hiking trails in the Amherst Area
August 25, 2025
1. Pulpit Hill & Eastman Brook Conservation Area Loop This 3.1-mile loop is an excellent choice for a light yet fulfilling hike. With only 200
7 things to look forward to during your first few weeks as a student in Amherst
August 22, 2025
Beginning your first week as a student in Amherst MA is exhilarating, overwhelming, and full of promise. Located in the center of Western Massachusetts, Amherst
The Guide to Amherst Coffee Shops
August 18, 2025
Amherst’s coffee scene has it all, from small, local roasts and cozy atmosphere to steady Wi-Fi and plenty of seating. The following are popular picks