Downtown Amherst businesses and organizations are invited to participate in Adventure Into Amherst, a scavenger-hunt-style event introducing 1,500+ incoming Amherst College and UMass first-year students to local shops, restaurants, and services.
Event Details
📅 Amherst College Day: Thursday, August 28, 2025 | 10 AM–12 PM
📅 UMass Day: Saturday, August 30, 2025 | 11 AM–1 PM
Why Join?
✅ Boost foot traffic with hundreds of new customers
✅ Promote your business through BID marketing & social features
✅ Welcome students with a small freebie, treat, or raffle entry
✅ Zero hassle—we handle scavenger hunt setup, signage, and promotion
How to Participate
- Sign up in 2 minutes via the registration form.
- Plan a simple offer (e.g., a discount, sample, or sticker).
- Greet students on event day—no other prep needed!
Questions? Email marketing[at]amherstdowntown.com.
