The Amherst Business Improvement District and UMass Amherst Lion Dance will host a New Year parade on Sunday, February 8, 2026, starting at 2 PM at the Amherst Fire Department. The parade will travel through Amherst Center, where performers will visit and bless local businesses with a traditional lion dance in celebration of the Year of the Fire Horse. The event involves downtown businesses and is open to the Amherst community. Visitors should expect brief pedestrian and sidewalk activity along the parade route in Amherst Center during the event.
For updates and parade details, contact the Amherst Business Improvement District at 413-345-2945 or info[at]amherstdowntown.com.
